Role Model Campaign
Role Model Campaign
The integration campaign “Aktion Vorbild” is a collaborative project between Darmstadt University of Applied Sciences and the Darmstadt-Dieburg district, which supports young people from migrant backgrounds on their path to vocational training and qualifications through inspiring success stories as part of the “Perspektive Berufsabschluss” programme.
| Project lead: | Prof. Dr Arnd Steinmetz |
| Project team: | Sebastian Nolting, Sybille Bartram, Alexander Kehry |
| Duration: | November 2010 to August 2013 |
| Participating organisations: |
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The ‘Aktion Vorbild’ integration campaign is a collaborative project between Darmstadt University of Applied Sciences and the Darmstadt-Dieburg district authority, specifically the Children and Youth Support / Regional Transition Management (RÜM) department, in partnership with the Intercultural Office. As part of the ‘Perspektive Berufsabschluss’ programme, young people from migrant backgrounds are supported on their path to vocational training or subsequent vocational qualifications. The programme is funded by the Federal Ministry of Education and Research (BMBF) and the European Union.
‘Aktion Vorbild’ is an integration campaign which uses exemplary CVs to highlight successful integration in the district: people who live here and have established successful careers provide insights into their career paths, talking about their problems and challenges, but also about their positive experiences and turning points. They encourage people to find out more about further career and educational opportunities.
The Institute for Communication and Media (IKuM) at the faculty of Media is managing the ‘Aktion Vorbild’ website and developing the associated marketing strategy. The comprehensive and high-profile overall concept was devised as part of a thesis for the ‘Media Direction’ Master's study programme.
Result
Conception and implementation of a website, including video productions of two profiles, and a marketing concept with a communication strategy and media design, including logo development