AI – what next?
AI is here. What next? Here, students investigated the impact of artificial intelligence (AI) on creative professions.
Contributions and projects by: Emma Beck, Erisa Beluhli, Mohammed Chehab, Leslie Hartmann, Marie Hinrichs, Kim Karn, Isabella Kessler, Khaled Mohamed, Nicole Pehr, Marianna Roth, Daria Savchenko and Lukas Schandl
7th semester, 2024/2025
Supervisor: Prof. Andrea Krajewski
AI – so what now?
It’s the summer of 2024. All are talking about ChatGPT, Sora and Stable Diffusion. But these are just tools, aren’t they? Isn’t AI a bit more than that? Shouldn’t we be thinking about what we, as designers, do differently – or no longer do at all, or do again, or do despite it all – thanks to, or because of, AI?
If Marshall McLuhan’s observation is correct – that we first create the tools and then they create us – what does that mean in the context of AI?
Does AI really pose a threat to human creativity?
Can human creativity be distinguished from AI creativity?
Who owns an AI-generated image or an AI-generated
text? If a copyright-protected work forms part of the
training dataset, is the AI ‘plagiarising’ that work
when it generates synthetic data from it – even if it
does not copy it word for word?
The content generated by a generative AI system is
entirely determined by the underlying training data
. How do we deal with hard-coded ‘bias’?
Training a generative AI model is
computationally intensive. This raises the question of whether the increased electricity consumption and greenhouse gas emissions are worth the end result.
Is there a need for a guide for designers working with AI?
If design processes can be automated, does this shift the focus of design work?
In the seminar ‘AI and Now?’, twelve students explored the potential and limitations of latest AI developments in the context of creative design processes through experimental, open-ended questions, whilst reflecting on strategic, ethical and legal issues.
AI, humans, or a combination of both – how do the solutions differ when it comes to tackling creative tasks?
Could AI soon surpass our creativity? Tackle this provocative question in our workshop, where you can compare human creativity directly with that of AI!
Marie Hinrichs and Nicole Pehr
Generative AI as a tool for 3D artists?
For humans, creativity is a lengthy and difficult-to-define process, which, in our increasingly fast-paced world, could lead to fewer results than the rapid content creation offered by AI. Is that true creativity? Will this technology be able to support 3D artists?
Emma Beck
Generative AI as a writing companion?
AI is taking the world of writing by storm and having a significant impact on creative processes. Does AI hinder the writing process, or does it help authors reach new heights?
Kim Karn
Will generative AI replace creative developers?
Storytellers, character designers and level designers are making way for AI. Forget complex storylines and creative characters – the future belongs to algorithms! Or does it?
Isabella Kessler
Personal experiment (vlog)
AI in design processes for content creators
AI for content creators: script, voice, image and video generation. Time-saving and creative support, but also a loss of originality and ethical concerns. How can AI be used responsibly?
Mariana Roth
Protection against AI-generated plagiarism
Artificial intelligence and art: a complex interplay. Our workshop offers insights into the latest challenges and solutions that artists can use to protect their works from AI imitation. Learn more about the effective application of protection strategies such as data poisoning.
Erisa Beluli, Mohammed Chehab, Khaled Mohamed
AI in the software design process
You’ve got to document your software again and you really can’t be bothered. Can AI already help you with this, or perhaps take the work off your hands entirely?
Lukas Schandl