Since 2022, Professor of Data-Driven Communication and Marketing, studied at Goethe University Frankfurt am Main and Freie Universität Berlin,...
degree in sociology. Main areas of expertise: marketing strategy, social marketing, quantitative market research, website analysis, online communication, surveys, performance marketing, social media marketing, CRM strategy, data science, e-commerce analytics.
Online communication and organisational communication
Pia Sue Helferich is a professor of online communication, specialising in organisational communication, at Darmstadt University of Applied...
Sciences. She has worked on various projects and in companies, focusing on online communication, public relations and adult education. Her work also concentrates on lifelong learning, digital transformation and communication in small and medium-sized enterprises (SMEs).
Florian Meißner is Professor of Digital Publishing at Darmstadt University of Applied Sciences. He teaches in the bachelor's degree...
in Online Journalism and Online Communication and in the master's degree programme in Media, Technology and Society. In addition to journalism and digital media, his research focuses primarily on risk and crisis communication. He currently heads the EU-funded research network "AlertHub" on warning communication in the event of disasters and is a board member of the International Crisis and Risk Communication Research Association (ICRCA).
Public relations with a focus on online communication
Thomas Pleil is a professor of public relations with a focus on online PR. He has many years of experience in journalism, PR agencies and PR...
management at a university. His work focuses on online communication, social media, lifelong learning and sustainability communication.
Pleil established the Online Communication (B.Sc.) degree programme. He is also spokesperson for the board of directors of the Institute for Communication and Media (ikum) and spokesperson for the Research Centre for Digital Communication and Media Innovation (dkmi). In R&D, he is involved in the Mittelstand-Digital Zentrum Zukunftskultur (SME Digital Centre for Future Culture) and the System Innovation for Sustainable Development project, among others. Personal website
Head of programme
Professor for Technology Development in Online Communication
I am Sebastian Pranz - sociologist, media developer, and university lecturer. My practical and theoretical work deals with digital public...
spheres, new narrative forms, data, and automation. Some of my recent topics of research include the imaginaries of automated driving, the platformization of news-rooms, and networks. Besides, I'm personally interested in exploring methods from data sciences and digital humanities. Since 2021 I teach technology development in online communications at the University of Applied Sciences Darmstadt (H_DA) for the study programs Media, Technology & Society (MA) and Online Communications (BA).
Lars Rademacher has been a professor in the Media Department since 2014 and has been teaching corporate and sustainability communication since...
2022. He teaches in the Online Communication (BSc) degree programme and in the international Media, Technology & Society (MSc) master's programme. He is also head of the Doctoral Centre for Sustainability Sciences (PZNW) and a member of the Research Centre for Digital Communication and Media Innovation (DKMI). Previously, he headed the Media Management programme at Macromedia University of Applied Sciences in Munich and conducts research on NGO communication, stakeholder management, corporate social responsibility and organisational learning, among other topics.
Before his academic career, Rademacher spent six years as a consultant, head of communications at the phaeno Science Centre in Wolfsburg and press spokesman at BASF.
Andreas Vlasic is a professor of online branding and brand management. He has many years of experience in communications research and...
communications consulting. His work focuses on strategic marketing communications, media change and digital platforms, scientific theory and empirical social research.
Prof.-Dr.-Ing Martin Wessner – Professor of Web Literacy in the Media Department at Darmstadt University of Applied Sciences since 2014. He...
teaches primarily in the Online Communication programme: web literacy, multimedia technology, web development, didactic design, media design/photography/image processing.
Research interests: web literacy/media literacy, e-learning/CSCL, visual communication. Previous professional positions: Head of Data Analysis and Ambient Technologies, Fraunhofer IESE, Kaiserslautern Head of Experience Management, Fraunhofer IESE, Kaiserslautern Professor of Knowledge Management, LMU Munich (substitute)
Head of Cooperative Systems and E-Learning, Fraunhofer IPSI, Darmstadt Research Associate, GMD IPSI, Darmstadt Research Associate, Institute of Educational Science, RWTH Aachen University Studies in Computer Science (Diploma, Doctorate) and Vocational Education (Master of Arts), TH/TU Darmstadt
